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  • Executive Learning Program

    Art of Selling Islamic Financial Products

    Date:November 23, 2017

    Venue: IBA City Campus

    Timing: 9:00 am - 5:00 pm

    Register Now! Pay Online
  • Course Description

    IBA Centre for Excellence is offering a unique intermediate level one day course on the art of Marketing and Selling Islamic Financial Products. The course will enhance the understanding of the market for Islamic Financial Products. The course is designed to discourse to the participants the "Dos and Don'ts" of dealing with the customer, keeping in mind the sensitivity of the product association with religion. The trainer will also enrich the classroom discussions with universal practices and cases enabling the participants to gain insight into the minds of the consumer and gain a competitive edge.

  • Assistant Professor Dr Ziyaad Mahomed is a faculty member at INCEIF. He is the Chairman of the Shariah Board of HSBC Amanah Malaysia and serves on a number of Shariah boards internationally. He is a registered Shariah Advisor at the Maldives Monetary Authority and Bank Negara Malaysia. A multi-award-winning Scholar with almost 20 years of global experience as an Executive, Consultant and Islamic Scholar, Dr Ziyaad has experience in almost all sectors of Islamic finance including sukuk, regulatory frameworks, takaful modelling, private equity fund structuring and risk management. Dr Ziyaad has consulted/trained more than 7,000 Finance Professionals and Islamic Scholars in most disciplines within the Islamic Finance sector in Africa, Europe and the Middle East. He is a recipient of Lifetime achievement award for his 20 years of contribution to the development in the field in Africa.

    • Understand the nature and market for Islamic banking Products
    • Learn how to deal with customers, while assessing their attitudes, cultural background and potential critique
    • Learn the common mistakes in communication strategies
    • Know the art of Cross Selling Islamic Banking Products
    • Dwell upon the most common conflicts facing Islamic Marketers
    • Assess the key characteristics for profiling the potential Islamic Banking Client
    • Analyze the Muslim hierarchy of needs
    • Develop a marketing plan based on the discussions in the course