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Executive Learning Program
Marketing Islamic Financial Products
Date:3rd October, 2018
Venue: IBA City Campus
Timing: 9:00 am - 5:00 pm
Register Now! Pay Online
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Course Description
IBA Centre for Excellence in Islamic Finance (IBA-CEIF) is offering a unique intermediate level one-day course on the art of Marketing Islamic Financial Products. The course is designed to provide the participants with a comprehensive understanding of the market for Islamic Financial products. The course operationalizes several marketing concepts such as segmentation, targeting and positioning, and demonstrates the role of branding in the context of Islamic Financial services. The trainer will enrich the classroom discussions with universal practices and cases enabling the participants to gain insight into the mind of the consumer to gain a competitive edge.
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Learning Outcomes
- Understand the nature and market for Islamic Financial Products
- Develop a fundamental understanding of the differences in marketing and selling Islamic Financial Products
- Learn the common mistakes in communication strategies
- Dwell upon the most common conflicts facing Islamic Marketers
- Understand the Muslim consumer behavior and psyche - a primer
- Learn the Islamic financial service marketing concept - The marketing mix of Islamic financial services
- Develop a marketing plan based on the discussions in the course
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Who Should Attend
- Head of Marketing of Islamic Financial Institutions
- Head of Sales of IFIs
- Managers at Advertising Agency
- Heads of Product Development in IFIs
- Consultants
- Academicians
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Registration Fees and Deadline
PKR 30,000/- per participant
Last date for registration: 1st October, 2018