• thumbDownload PDF
  • Executive Learning Program

    Marketing Islamic Financial Products

    Date:3rd October, 2018

    Venue: IBA City Campus

    Timing: 9:00 am - 5:00 pm

    Register Now! Pay Online
  • Course Description

    IBA Centre for Excellence in Islamic Finance (IBA-CEIF) is offering a unique intermediate level one-day course on the art of Marketing Islamic Financial Products. The course is designed to provide the participants with a comprehensive understanding of the market for Islamic Financial products. The course operationalizes several marketing concepts such as segmentation, targeting and positioning, and demonstrates the role of branding in the context of Islamic Financial services. The trainer will enrich the classroom discussions with universal practices and cases enabling the participants to gain insight into the mind of the consumer to gain a competitive edge.

    • Understand the nature and market for Islamic Financial Products
    • Develop a fundamental understanding of the differences in marketing and selling Islamic Financial Products
    • Learn the common mistakes in communication strategies
    • Dwell upon the most common conflicts facing Islamic Marketers
    • Understand the Muslim consumer behavior and psyche - a primer
    • Learn the Islamic financial service marketing concept - The marketing mix of Islamic financial services
    • Develop a marketing plan based on the discussions in the course